We Pause for a Public Service Announcement

Aim: How do we collaborate to create a PSA on the care and feeding of your brain?

Do Now: What are some important facts you have learned about your brain through your studies in this course. Put it on a Post-it.

PSAs (public service announcements) are free advertisements or commercials that bring important information or advice to the public. Watch this PSA from 1987:

http://www.youtube.com/watch?v=ub_a2t0ZfTs

Now that your research is completed, it’s time to get the word out about brain science and the importance of caring for your brain. Brainstorm with the class on what important information you have learned so far in this course. Work together to create a PSA advertising that information. It doesn’t have to be long. You should be able to get the message out in a minute or less.

Step 1: Decide on your message. What’s an important message about brain science that the public needs to know?

Step 2: Decide on a format. There are several ways to get your message out:

·          Video: You can easily shoot a video with your cell phone or on your computer.

·          Podcast: A podcast is an audio recording. Check out Audioboo or SoundCloud

·          Presentation: Make a PowerPoint, sliderocket or Prezi. If you choose this option, you’ll have to present it!

Step 3: Collaborate with your class or team to write a script for your presentation.

Step 4: Shoot, record, and present!

Final Reflection: Have you ever been persuaded by a PSA? Tell us about it.